Rudolf Forsthofer und Monika Huber - Info zur Person

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Which factors drive product sales in OTC markets?EconBiz

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Which factors drive product sales in OTC markets? Monika Huber, Katrin Dippold and Rudolf Forsthofer. Year of publication: Authors: ... › Record › which-factors-driv...

Which factors drive product sales in OTC markets?, International...

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Monika Huber; Katrin Dippold; Rudolf Forsthofer :00:00 Purpose – The purpose of this paper is to determine sales drivers for ...

Which factors drive product sales in OTC markets?: Ingenta Connect

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Monika Huber, Katrin Dippold and Rudolf Forsthofer. GfK SE Healthcare, Nuremberg, Germany. Abstract. Purpose – The purpose of this paper is to determine sales drivers for different OTC product categories. Design/ methodology/approach – The study uses data from both consumer and retail panels, which are gathered for ...

Katrin Dippold
Monika Huber
Christian Forstner

Tobias Honscha
Natalie Rusche
Alexander Forsthofer

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Vorname "Rudolf" (24002)
Name "Forsthofer" (52)

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Rudolf Forsthofer und Monika Huber Person-Info

Which factors drive product sales in OTC markets?EconBiz

Which factors drive product sales in OTC markets?, International...

Which factors drive product sales in OTC markets?: Ingenta Connect

Which factors drive product sales in OTC markets?Emerald Insight

Which factors drive product sales in OTC markets | Semantic Scholar

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