I Made an App with Wordpress. You Can Too. | Ryan Olsen | Pulse ...
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I uttered some words I never thought I'd say yesterday: I created an app. It's plain and missing a lot of bells and whistles that make the web version great, but that's because it's a working "minimal viable product." Yet, I feel proud. The secret is, I took a shortcut by repackaging a Wordpress site in an app ...
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4 Things I Learned in 1 Year of B2B Marketing | Ryan Olsen | Pulse ...
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Two weeks ago was my 1 year anniversary at Sikich. It also marked the 1st anniversary of me diving into the world of B2B marketing. It was a stark departure from the world of entertainment/consumer marketing that I was so used to. It was ( and still is) a learning curve. I wanted to share what I learned in case ...
Are You "Kind of a Big Deal" on Twitter? | Ryan Olsen | Pulse | LinkedIn
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If you're fortunate enough to have a loyal following or a brand people love on Twitter, there is a seductive force of flattering @replies. The natural instinct is to retweet those for everyone to see. Most people working in social media have done it and more will continue to do so. I've stopped entirely because of ...
Are you connected? | Ryan Olsen | Pulse | LinkedIn
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Connected machines can give you valuable insights into your machines' health, production, and maintenance requirements. Condition based maintenance helps you set accurate production schedules while limiting machine down time. It can give you a quick view into your operation and help overall ...
Immersion Isn't Just VR/AR | Ryan Olsen | Pulse | LinkedIn
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Disney wasn't going to let their acquisitions of childhood memories go to waste. They could have put the franchises on autopilot and made back their costs with minimal effort. What I think caught a lot of people off guard was their willingness to aggressively invest. There is no better example of this than the ...
Simplicity vs. Clarity | Ryan Olsen | Pulse | LinkedIn
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This very important distinction that has been talked about for a long time (a quick search turns up things from as early as 2004), yet the two concepts are still frequently confused over a decade later. I was reminded about this browsing the app store's recent releases. Many apps tout how simple they are to ...
The Age of the Virtual Layer | Ryan Olsen | Pulse | LinkedIn
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If you look at someone waiting in line at lunch, they are likely staring into their smartphone or patiently waiting for their turn (smartphone is more likely). That person is connected to every place, person and thing, where data can reach in, the world. Until recently, the viability of interacting with that level of ...
The Facebook Reactions Primer for Brands | Ryan Olsen | Pulse ...
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Part 1: The History of the "Like". Discussions on the internet have been around since the first BBS started sharing information around the world. Those discussions turned into commenting systems and those mechanisms all hinged on people reading (or scanning) prior conversations or the original ...
What's Missing in the Mobile Ad Blocking Debate | Ryan Olsen | Pulse ...
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Apparently allowing ad blockers on iOS is a big deal and causing marketers and publishers to act like sad Keanu. On some level, I get it. When you're used to a certain way of doing things, it's easy to get comfortable with the business model. The problem is what is missing from this debate: what's the best ...
My First Job - Selling Rocks | Ryan Olsen | Pulse | LinkedIn
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When I was about 7 years-old, I co-founded my first business with the neighbor across the street. We sold rocks to the other neighbor kids from anywhere between a penny and a nickle. Considering we took the rocks from the local park and our parent's yards, the margins were pretty high on that venture.
Amazon Go: A Marketer's Dream | Ryan Olsen | Pulse | LinkedIn
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You hear about "personalized marketing" but the techniques today are still in their infancy stages. Amazon Go stores are going to lead the ...
Starting with 0 (Followers) | Ryan Olsen | Pulse | LinkedIn
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There is never a time where it's "too late" to join social media. What people get confused about is there is a window where you can pick up ...
The Big Data Backlash | Ryan Olsen | Pulse | LinkedIn
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We're at the end of and there is a possible trend emerging for 2017, Big Data is seeing a backlash. Trump winning the presidential ...
What I Learned in 10 Years with Social Media | Ryan Olsen | Pulse ...
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I had a chat with a friend recently, part of the talk was reminiscing about how long we've been actively using "social media." This year kicks off ...
Batman, We Gotta Talk about Marketing | Ryan Olsen | Pulse | LinkedIn
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Batman, you're a cool guy. I grew up watching and reading you take down the Joker, Riddler, Penguin and host of other villains. You provided ...
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