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New Paper accepted - Universität Hamburg
www.bwl.uni-hamburg.de
· 28 October 2020, by Sabrina Sandner. A new paper titled "The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness" by Edlira Shehu, Nadia Abou Nabout, and Michel Clement was accepted by the International Journal of Research in Marketing.
Thrive with Facebook & Instagram - Universität Hamburg
www.bwl.uni-hamburg.de
· 14 April 2021, by Sabrina Sandner. Level up your digital marketing skills & put them into practice! This 2-day interactive virtual live webinar led by a Facebook expert will teach you the ropes on how to plan successful media campaigns: from defining business goals, through determining the right target audience, to formulating the perfect creative!
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