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Marketing - Ensayos Palabras

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Sergio Biggemann (1) Kim-Shyan Fam (2) (1) Marketing Department, School of Business, University of Otago, New Zealand (2) School of Marketing and International Business

The essential role of information sharing in relationship development...

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Sergio Biggemann. Marketing Department, University of Otago School of Business, Dunedin, New Zealand. Abstract. Purpose – This paper aims to report on the ...

Business marketing in BRIC countries - ScienceDirect

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Sergio Biggemann is Senior Lecturer in Marketing at the Marketing Department at the University of Otago in Dunedin, New Zealand. His current areas of ...

The essential role of information sharing in relationship develop...:...

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Sergio Biggemann. Marketing Department, University of Otago School of Business, Dunedin, New Zealand. Abstract. Purpose – This paper aims to report on the ...

The Ford Explorer Firestone Tires Crisis: a Rules Theory Analysis of...

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The Ford Explorer Firestone Tires Crisis: a Rules Theory Analysis of Relationships Sergio Biggemann Senior Lecturer Marketing Department School of Business …

Coordinated interaction and paradox in business relationshipswww.emerald.com › doi › pdfplus

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Sergio Biggemann. Marketing Department, School of Business, University of Otago, Dunedin, New Zealand, and. Francis Buttle.

Business marketing in BRIC countries | Semantic Scholar

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Sergio Biggemann a,⁎, Kim-Shyan Fam b,1 a Marketing Department, School of Business, University of Otago, New Zealand b School of Marketing and International Business, Victoria University of Wellington, New Zealand. a b s t r a c t. a r t i c l e i n f o. Available online 13 October Keywords: BRIC countries. Brazil.

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