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'SNL,' Known for Fake Ads, Tackles Real Spots for Verizon, Apple -...
variety.com
“Many brands want to be part of the cultural conversation,” and late-night shows that explore and lampoon the headlines make the task easy to accomplish, said Shannon Pruitt, president of The Story Lab, an ad agency owned by Dentsu Aegis that tries to weave advertisers into programming. When the ...
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