Tamar Rudnick Person-Info 

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Categories help consumers make choices - UPI.com

www.upi.com
Consumers are happier in making product choices if their options are categorized -- even if the categories are meaningless, U.S. researchers said.

Categories help us make happier choices

phys.org
Authors Cassie Mogilner (Stanford University), Tamar Rudnick, and Sheena S. Iyengar (both Columbia University) demonstrate a surprising phenomenon called the "mere categorization effect," where consumers are happier with their choices if their options are categorized, even if the categories are ...

Class of 'hurdles' into the future

www.nhregister.com
Rain and misty weather didn’t seem to stop Hamden High’s class of from going out...
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