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Effects of customer equity drivers on customer loyalty in B2B contextwww.econbiz.de › Record

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Effects of customer equity drivers on customer loyalty in B2B context. B. Ramaseshan, Fazlul K. Rabbanee and Laine Tan Hsin Hui ...

Effects of customer equity drivers on customer loyalty in B2B context...

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B. Ramaseshan, Fazlul K. Rabbanee and Laine Tan Hsin Hui. School of Marketing, Curtin University, Perth, Australia. Abstract. Purpose – This paper aims to ...

Effects of customer equity drivers on customer loyalty in B2B contextwww.deepdyve.com › emerald-publishing

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· Ramaseshan, B.; Rabbanee, Fazlul K.; Tan Hsin Hui, Laine · Journal of Business & Industrial Marketing , Volume 28 (4): 12 – Apr 5,

The Journal of Business and Industrial Marketing: Ingenta Connect...

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Effects of customer equity drivers on customer loyalty in B2B context pp (12) Authors: Ramaseshan, B.; Rabbanee, Fazlul K.; Hui, Laine Tan Hsin.

Effects of customer equity drivers on customer loyalty in B2B...

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Effects of customer equity drivers on customer loyalty in B2B context - Author: B. Ramaseshan, Fazlul K. Rabbanee, Laine Tan Hsin Hui

Effects of customer equity drivers on customer loyalty in B2B contextespace.curtin.edu.au › handle

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Ramaseshan, B. and Rabbanee, Fazlul K. and Hui, Laine Tan Hsin Hui Effects of customer equity drivers on customer loyalty in B2B context.

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