Walfried M. und Mittal - Info zur Person

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Why do customers switch? The dynamics of satisfaction versus loyalty...

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Year of publication: Authors: Mittal, Banwari ; Lassar, Walfried M. Published in: The journal of services marketing. - Bradford : Emerald, ISSN , ZDB-ID Vol , 2-3, p

Kundenzufriedenheit im Private Banking: eine empirische Analyse -...

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Mihelis, G., Grigoroudis, W., Siskos, Y., Politis, Y. und Malandrakis, Y.: Customer satisfaction measurement in the private bank sector. In: European Journal of Operational Research, Band 130(2):S. 347–360, Mittal, Banwari und Lassar, Walfried M.: The role of personalization in service encounters. In: Journal of ...

Why do customers switch? The dynamics of satisfaction versus loyalty,...

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Banwari Mittal; Walfried M. Lassar. Add Journal to My Library Journal of Services Marketing , Volume 12 (3): 18 – Jun 1, Read Article. 18 pages. Article; Details; Recommended; References. Read Article. Bookmark; Download PDF; Add to List. Viewer. Enhanced Viewer - Recommended; Basic Viewer.

Bibliography. 1. Altshuler, Alan, et al., The Future of the...

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Mittal, Banwari and Lassar, Walfried M., Why Do Customers Switch? The Dynamics of Satisfaction Versus Loyalty, The Journal of Services Marketing, vol.12, no.3, ...

When Customers Develop Commitment to the Service Employee: Exploring...

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Mittal, Banwari and Walfried M. Lazar (1996), "The Role of Personalization in Service Encounters," Journal of Retailing, 72 (1), Morgan, Robert M. and Shelby D. Hunt (1994). "The Commitment -Trust Theory of Relationship Marketing," Journal of Marketing, 58 (July), Porter, Lyman W., Richard M. Steers, ...

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