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BRAND EQUITY & ADVERTISING

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WEBContents Preface 1 Brand Equity and Advertising: An Overview David A. Aaker and Alexander L. Biel Part I A Global View on Building Brands 2 The Landor ImagePower …

A Cognitive Poetics Approach - Kent State UniversityKent State University

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von DAI Guiyu — theories of cognitive poetics with Alexander Biel's Brand Image Building model so as to broaden the perspective of business discourse analysis. › file › Guiyu-DA...

JAKO pdf - KoreaSciencekoreascience.or.kr

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von JA Yang · · Zitiert von: 8 — Aaker and Alexander Biel, Hillsdale: NJ,. Lawrence Erlbaum and Associates. Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience: What Is ... › article › JAKO

No. 48Seven.One Entertainment Group

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Quellen sind u.a. Kantar Millward Brown, Peter Field, Stephen Whiteside, Alexander Biel. Die Ergebnisse dieser Studien zeigen zusammengenommen ...

oru_regatta_ergebnisse_2012.pdfOffenbacher RG Undine

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Alexander Biel :05: Koblenzer RC Rhenania e.V. LKII. Paul Stein (1998) :08: Frankfurter Ruder-Club e.V. LKII. Anton Rößler ...

IJM October Pages

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— David A. Aaker, Alexander Biel, Hillsdale, NJ: Lawrence Erlbaum Associates, pp Indian Journal of Marketing⚫ October, › bitstream

Optimal bidding strategy for brand advertisingACM Digital Library

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— David A Aaker and Alexander Biel. Brand equity & advertising: advertising's role in building strong brands. Psychology Press, Google ...

2023 South Dakota 4-H Shooting Sports: Match 1South Dakota State University

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— Alexander Biel. Roberts. Beginner Wyatt. TeKrony. Roberts. Beginner Gideon. Sando. Roberts. Beginner › default › files › 2...

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Dokumente zum Namen Alexander Biel