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News | Universität Mannheim
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Congratulations to Prof. Arnd Vomberg, Prof. Christian Homburg and Dr. Olivia Gwinner. Their article on success factors of Customer Reacquisition Management ...
How to win back customer defectors | EurekAlert!
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· ... Perspective on Customer Reacquisition Management" and is authored by Arnd Vomberg, Christian Homburg, and Olivia Gwinner.
Nicole Koschate-Fischer - CRIS.FAU.DE - Current Research Information...
cris.fau.de
Mediation Analysis in Experimental Research. In Christian Homburg, Martin Klarmann, Arnd Vomberg (Eds.), Handbook of Market Research. Springer International Publishing.
The contribution of human capital and brand equity to firm ...RePEc: Research Papers in Economics
ideas.repec.org
von A Vomberg · · Zitiert von: 292 — Arnd Vomberg; Christian Homburg; Torsten Bornemann. Registered: Abstract. No abstract is available for this item. Suggested Citation. Arnd Vomberg & Christian ... von A Vomberg · · Zitiert von: 292 — Arnd Vomberg; Christian Homburg; Torsten Bornemann. Registered: Abstract. No abstract is available for this item. Suggested Citation. Arnd Vomberg & Christian ...
Conference ProgramColumbia Business School
business.columbia.edu
Arnd Vomberg, Christian Homburg, and Stephan Mulhauser. Channel Conflict: Bad for Business? Kamran Eshghi and Sourav Ray. Service Failure in the ... Arnd Vomberg, Christian Homburg, and Stephan Mulhauser. Channel Conflict: Bad for Business? Kamran Eshghi and Sourav Ray. Service Failure in the ...
idn= Katalog der Deutschen NationalbibliothekDeutsche Nationalbibliothek
portal.dnb.de
Die erfolgreiche Steuerung von Vertriebspartnern in Mehrkanalvertriebssystemen / Christian Homburg, Stephan Mühlhäuser, Arnd Vomberg. Person(en), Homburg ... Die erfolgreiche Steuerung von Vertriebspartnern in Mehrkanalvertriebssystemen / Christian Homburg, Stephan Mühlhäuser, Arnd Vomberg. Person(en), Homburg ...
Handbook of Market ResearchEconBiz
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Handbook of Market Research. edited by Christian Homburg, Martin Klarmann, Arnd Vomberg. Data. Experiments in Market Research -- Field Experiments -- Design ... Handbook of Market Research. edited by Christian Homburg, Martin Klarmann, Arnd Vomberg. Data. Experiments in Market Research -- Field Experiments -- Design ...
Handbook of Market Research by Christian Homburg
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Handbook of Market Research book. Read reviews from world’s largest community for readers. In this handbook, internationally renowned scholars outline th...
bokus.com: Handbook of Market Research - Christian Homburg, Martin Klarmann,...
Pris: kr. Mixed media product, Ännu ej utkommen. Bevaka Handbook of Market Research så får du ett mejl när boken går att köpa.
Christian Homburg (Editor), Martin Klarmann (Editor), Arnd ...Scribd
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Christian Homburg (editor), Martin Klarmann (editor), Arnd Vomberg (editor) - Handbook of Market Research-Springer (2021) - Free ebook download as PDF File ... Christian Homburg (editor), Martin Klarmann (editor), Arnd Vomberg (editor) - Handbook of Market Research-Springer (2021) - Free ebook download as PDF File ...
Dynamic Pricing: Consumer Reactions and Effective Retailer ...European Marketing Academy (EMAC)
proceedings.emac-online.org
Arnd Vomberg. University of Mannheim. Christian Homburg. University of Mannheim. Panagiotis Sarantopoulos. Alliance Manchester Business School, The University ... Arnd Vomberg. University of Mannheim. Christian Homburg. University of Mannheim. Panagiotis Sarantopoulos. Alliance Manchester Business School, The University ...
Proceedings - The European Marketing Academyproceedings.emac-online.org › ...
proceedings.emac-online.org
AUTHORS. Arnd Vomberg, University of Groningen; Olivia Gwinner, University of Mannheim; Christian Homburg, University of Mannheim. KEYWORDS. CRM ...
Vomberg_Homburg_Abstractvhbonline.
vhbonline.org
Arnd Vomberg, Christian Homburg, and Olivia Gwinner: Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management Arnd Vomberg, Christian Homburg, and Olivia Gwinner: Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management
TALENTED PEOPLE AND STRONG BRANDS: THE JSTORwww.jstor.org › stable
www.jstor.org
ARND VOMBERG,1 CHRISTIAN HOMBURG,23* and TORSTEN i BORNEMANN4. ' 1 Department of Marketing, University of Mannheim, Mannh. ' '3. Australia.
Prof. Dr. Nicole Koschate-Fischer › Fachbereich ...
www.wiso.rw.fau.de
In: Christian Homburg, Martin Klarmann, Arnd Vomberg (Hrsg.): Handbook of Market Research , Springer International Publishing , (online first) ISBN: online
EconPapers: Talented people and strong brands: The contribution of...
econpapers.repec.org
By Arnd Vomberg, Christian Homburg and Torsten Bornemann; Talented people and strong brands: The contribution of human capital and ...
Handbook of Market ResearchSpringer
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Arnd Vomberg is Professor of Digital Marketing and Marketing Transformation ... Christian Homburg, Martin Klarmann, Arnd Vomberg. DOI: https://doi.org Arnd Vomberg is Professor of Digital Marketing and Marketing Transformation ... Christian Homburg, Martin Klarmann, Arnd Vomberg. DOI: https://doi.org
KIT - Forschung - Marketing Methods
marketing.iism.kit.edu
Christian Homburg, Martin Klarmann & Arnd Vomberg. Springer (2021) What drives key informant accuracy? Christian Homburg, Martin Klarmann, Martin Reimann & Oliver Schilke. Journal of Marketing Research (2012) Die Kausalanalyse in der empirischen betriebswirt-schaftlichen Forschung – Problemfelder und Anwendungsempfehlungen
Ab Mai: EDV-Hiwis LS Marketing Homburg gesucht - JobsFIM Uni Mannheim
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Beste Grüße Arnd Vomberg Dipl.-Kfm. Arnd Vomberg Universität Mannheim Lehrstuhl für ABWL und Marketing I Prof. Dr. Dr. h.c. mult. Christian Homburg L 5, 1 D ... Beste Grüße Arnd Vomberg Dipl.-Kfm. Arnd Vomberg Universität Mannheim Lehrstuhl für ABWL und Marketing I Prof. Dr. Dr. h.c. mult. Christian Homburg L 5, 1 D ...
Choice-Based Conjoint Analysis — the University of Groningen...
research.rug.nl
Eggers, Felix; Sattler, Henrik; Teichert, Thorsten; Völckner, Franziska. Handbook of Market Research. ed. / Christian Homburg; Martin Klarmann; Arnd Vomberg.
Bryan Lukas - Research Explorer - The University of ManchesterResearch Explorer The University of Manchester
research.manchester.ac.uk
Gruner, Richard L., Arnd Vomberg, Christian Homburg, and Bryan A. Lukas (2019), “Supporting New Product Launches with Social Media Communication and Online ... Gruner, Richard L., Arnd Vomberg, Christian Homburg, and Bryan A. Lukas (2019), “Supporting New Product Launches with Social Media Communication and Online ...
Altmetric – The loss of the marketing department’s influence: is it...
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Title. The loss of the marketing department's influence: is it really happening? And why worry? Published in. Journal of the Academy of Marketing Science, November DOI, s Authors. Christian Homburg, Arnd Vomberg, Margit Enke, Philipp H. Grimm ...
Choice-Based Conjoint AnalysisCBS Research Portal
research.cbs.dk
von F Eggers · · Zitiert von: 50 — Christian Homburg, Martin Klarmann, Arnd Vomberg. Number of pages, 39. Place of Publication, Cham. Publisher, Springer. Publication date, Pages, von F Eggers · · Zitiert von: 50 — Christian Homburg, Martin Klarmann, Arnd Vomberg. Number of pages, 39. Place of Publication, Cham. Publisher, Springer. Publication date, Pages,
Do consumers accept higher offline than online prices?Research Explorer The University of Manchester
research.manchester.ac.uk
von C Homburg · · Zitiert von: 59 — The multichannel pricing dilemma: Do consumers accept higher offline than online prices? Christian Homburg, Karin Lauer, Arnd Vomberg. MSM Marketing. McKinsey ... von C Homburg · · Zitiert von: 59 — The multichannel pricing dilemma: Do consumers accept higher offline than online prices? Christian Homburg, Karin Lauer, Arnd Vomberg. MSM Marketing. McKinsey ...
Supplemental Material, Appendix_PDF - Design and Governance of...
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posted on , 05:11 by Christian Homburg, Arnd Vomberg, Stephan Muehlhaeuser. Supplemental Material, Appendix_PDF for Design and Governance ...
Empirical methods for business decisionsENSAE Paris
www.ensae.fr
Christian Homburg, Martin Klarmann, Arnd Vomberg, 2022, Handbook of Market Research, Springer. Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt ... Christian Homburg, Martin Klarmann, Arnd Vomberg, 2022, Handbook of Market Research, Springer. Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt ...
Handbook of Market Researchspringerprofessional.de
www.springerprofessional.de
Handbook of Market Research. herausgegeben von: Prof. Dr. Christian Homburg, Prof. Dr. Martin Klarmann, Dr. Arnd Vomberg. Mehr anzeigen. Verlag: Springer ... Handbook of Market Research. herausgegeben von: Prof. Dr. Christian Homburg, Prof. Dr. Martin Klarmann, Dr. Arnd Vomberg. Mehr anzeigen. Verlag: Springer ...
Mediation Analysis in Experimental Research - FAU CRISfau.de
cris.fau.de
Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer International Publishing, BibTeX: Download. Friedrich-Alexander-Universität. Erlangen ... Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer International Publishing, BibTeX: Download. Friedrich-Alexander-Universität. Erlangen ...
Milan Conference - SMSwww.strategicmanagement.net › se...
www.strategicmanagement.net
Arnd Vomberg, University of Mannheim Christian Homburg, University of Mannheim. Show Academic Abstract Hide Academic Abstract. This study analyzes the ...
The loss of the marketing department's influence: is it really ...Gale
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von C Homburg · · Zitiert von: 231 — Gale Academic OneFile includes The loss of the marketing department's influence: by Christian Homburg, Arnd Vomberg, Margit. Click to explore. von C Homburg · · Zitiert von: 231 — Gale Academic OneFile includes The loss of the marketing department's influence: by Christian Homburg, Arnd Vomberg, Margit. Click to explore.
Thomas Reutterer: Bioreutterer.com
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In: Christian Homburg, Martin Klarmann and Arnd Vomberg (Eds.): Handbook of Market Research. Springer Nature Switzerland. ISBN [Online ... In: Christian Homburg, Martin Klarmann and Arnd Vomberg (Eds.): Handbook of Market Research. Springer Nature Switzerland. ISBN [Online ...
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