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Vende Buzz: Apple and Facebook tangle with authorities over privacy |...

vendedigital.com

Apple’s ongoing tussle with the FBI Who would have thought that a conflict with the U.S. Federal Bureau of Investigation would not automatically result in

Evangelist Marketing: What Apple, Amazon, and Netflix Understand...

books.google.fi

In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech...

Billboard - Google Books

books.google.de

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform....

Starting a Tech Business: A Practical Guide for Anyone Creating or...

books.google.de

Not every company is obliged to publish its release plan to customers: Think about, for example, how much buzz Apple generates by keeping its particulars ...

Apple Inc - Jason D. O'Grady - Google Books

books.google.fi

Buzz. Apple's employees and public relations department are notoriously tight-lipped, which created a cottage industry of independent journalists that follow the ...

Launch! Advertising and Promotion in Real Time - Michael R. Solomon,...

books.google.cz

New Ideas Support New Brand Launches Attention-getting ads are particularly valuable when the communication objective is to help launch a new brand by boosting awareness and generating buzz. Apple's “1984” ad is a case in point; the classic spot elevated the Apple brand from simply a utilitarian message (how a ...

Mobile Tech Report 2014: Technology news from and predictions...

books.google.cz

If you read technology news, you’ll notice it’s not just a story of amazing new product introductions, or even that plus copycat product introductions. All...

Social Media Intelligence - Wendy W. Moe, David A. Schweidel - Google...

books.google.cz

In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical...

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