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Conceptualizing brand values in the charity sector: the relationship ...www.tandfonline.com › ... › Volume 28, Issue 5
www.tandfonline.com
AH · Charity brands have been found to assist income generation by enhancing donor understanding of an organization and what it stands for.
Consumers' intention to donate to two children’s charity brands : a...
www.econbiz.de
Consumers' intention to donate to two children's charity brands : a comparison of Barnardo's and BBC Children in Need. Nina Michaelidou and Milena Micevski; ...
Bloomsbury Collections - The Charity Market and Humanitarianism in...
www.bloomsburycollections.com
Building and Protecting Charity Brands. The concept of branding seems singularly modern. Yet business historians are divided on the issue: while some see no ...
Brand Management: A Theoretical and Practical Approach - Saurabh...
books.google.de
Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better...
Fundraising Management: Analysis, Planning and Practice - Elaine Jay,...
books.google.de
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice....
Funktionen und Leistungen von Nonprofit-Organisationen:
books.google.de
Fragen, aktuelle empirische und theoretische Kenntnisse sowie interessante Analysen vieler namhafter Wissenschaftlicher aus dem deutschsprachigen Raum werden...
Charity Marketing: Contemporary Issues, Research and Practicewww.routledge.com › Hyde-Mitchell › book
www.routledge.com
44,95 $ Auf Lager AH · Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, ,95 $ Auf Lager AH · Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, ...
If Not Now, When?: How to Take Charge of Your Career - Camilla...
books.google.de
The world of work is changing dramatically. Jobs for life have long been a thing of the past and even as people move up the corporate ladder, they are...
International Encyclopedia of Civil Society - Google Books
books.google.de
Recently the topic of civil society has generated a wave of interest, and a wealth of new information. Until now no publication has attempted to organize and...
Marketing Communications: A Brand Narrative Approach - Micael Dahlen,...
books.google.ae
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing...
The Charity Market and Humanitarianism in Britain, Sarah...
books.google.ae
This book examines the business of charity - including fundraising, marketing, branding, financial accountability and the nexus of benevolence, politics and...
Consumer Behavior Theories: Convergence of Divergent Perspectives...
books.google.co.uk
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business...
The American Journal of Sociology - Google Books
books.google.de
Established in as the first U.S. scholarly journal in its field, AJS remains a leading voice for analysis and research in the social sciences, presenting...
Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your...
books.google.ae
Who is McLaren's greatest nemesis?What disappoints Ocado about their competitors?What wakes Google up at 4am?Why does Wimbledon sweat the small stuff?Wild...
Make Poverty History: Political Communication in Action - Nicolas...
books.google.co.uk
An analysis of the production and consumption of the communications of Make Poverty History , a high profile episode of social movement protest in the UK. The...
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