Christian Grönroos

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Relationship marketing: The strategy continuumSpringer

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von C Grönroos · · Zitiert von: 974 — Christian Grönroos, a former visiting professor at Arizona State University and a research fellow at the First Interstate Center for Services Marketing ...

New MOOC course by Christian Grönroos – SERVSIG

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The CERS Hanken is proud to present a new MOOC course by Professor Christian Grönroos and Postdoctoral Researcher Gustav Medberg.

Strategic management and marketing in the service sectorWorldCat

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Author: Christian Grönroos. Front cover image for Strategic management and marketing in the service sector. Print Book, English,

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Christian Grönroos (born 16 January 1947) is a Finnish Academic focused on Service and Relationship Marketing. His research interest is to "develop marketing ...

Die Herausforderung im Dienstleistungswettbewerb ...

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Die Herausforderung im Dienstleistungswettbewerb — Wirtschaftlichkeitsvorteile durch guten Service. Authors; Authors and affiliations. Christian Grönroos.

Christian Grönross: I did it my way – SERVSIGwww.servsig.org › › chris...

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Christian Grönroos, Professor Emeritus of service and relationship marketing at Hanken School of Economics has published eight books and ...

Christian GrönroosWikidata

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Christian Grönroos. Finnish academic. Traditional Chinese. No label defined. No description defined. Chinese. No label defined. No description defined.

Relationship marketing: The strategy continuum | SpringerLink

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Few service firms will apply a pure transaction marketing strategy. Even highly standardized service operations include direct contacts with customers, and

Evert Gummesson has Passed AwaySERVSIG

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— Christian Grönroos. In 1981, I was fortunate to meet Evert and Christian at the first services conference held in North America.

Distribution mechanisms for serviceThe Naples Forum on Service

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Distribution mechanisms for service. Christian Grönroos. Abstract. Purpose – To analyze how service research blurs the borders between goods, services,.

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