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Dave Frankland (Author of Marketing to the Entitled Consumer)

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Dave Frankland is the author of Marketing to the Entitled Consumer (3.77 avg rating, 13 ratings, 2 reviews)

Impegno totale. Come i manager migliori creano la cultura e la...

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Per avere qualche speranza di successo come manager, dovete ottenere da chi lavora con voi un impegno totale. Potete essere i manager del più piccolo dei team...

Agency Mania: Harnessing the Madness of Client/agency Relationships...

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Agency Mania was written because billions of dollars in company budgets are invested every year into marketing efforts that strive to deliver engaging consumer...

All In: How the Best Managers Create a Culture of Belief and Drive...

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... coined by Dave Frankland of Forrester Research. Social media outlets make it easier than ever to listen to customers' concerns, see what makes them happy, ...

Marketing to the Entitled Consumer | Nick Worth and Dave Frankland |...

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NetGalley helps publishers and authors promote digital review copies to book advocates and industry professionals. Publishers make digital review copies and...

Managing Customer Relationships: A Strategic Framework - Don Peppers,...

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MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition:

Marketing to the Entitled Consumer: How to Turn Unreasonable...

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TODAY'S CONSUMERS WANT EVERYTHING. YOU SHOULD GIVE IT TO THEM. Marketers face a paradox. Consumers expect your brand to know everything about the--who they...

Managing Customer Experience and Relationships: A Strategic Framework...

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Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the...

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Bücher Dave Frankland