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Brand Relevance: Making Competitors Irrelevant by Aaker, David A. [15 February 2011]
von David A. Aaker, Jossey Bass, 1212, Gebundene Ausgabe
[ BRAND RELEVANCE MAKING COMPETITORS IRRELEVANT BY AAKER, DAVID A.](AUTHOR)HARDBACK
von David A. Aaker, John Wiley and Sons Ltd, 2011, Gebundene Ausgabe
[FROM FARGO TO THE WORLD OF BRANDS: MY STORY SO FAR BY AAKER, DAVID(AUTHOR)]PAPERBACK
von David Aaker, Iceni Books, 2005, Taschenbuch
Brand Equity & Advertising. Psychology Press
von DAVID A.; BIEL, ALEXANDER L.. AAKER, Psychology Press, 1993, Taschenbuch
Brand Leadership. Die Strategie für Siegermarken (Lila)
von David A. Aaker, Financial Times Prentice Hall, 2001, Gebundene Ausgabe
Managing Brand Equity: Capitalizing on the Value of a Brand Name.
von David A Aaker, Free Press; Maxwell Macmillian, 1991, Kunstledereinband
Markenrelevanz: Erfolgreich Wettbewerber ausschalten
von David A. Aaker, Wiley-VCH Verlag GmbH & Co. KGaA, 2013, Gebundene Ausgabe
Strategisches Markt-Management: Wettbewerbsvorteile erkennen - Märkte erschließen
von David A. Aaker, Dr. Th. Gabler Verlag, 1989, Gebundene Ausgabe
david aaker - ZVAB
www.zvab.com
Strategic Market Management, International Edition von David A. Aaker und eine große Auswahl ähnlicher Bücher, Kunst und Sammlerstücke erhältlich auf ZVAB.com.
Brand Relevance: Making Competitors Irrelevant, by David Aaker. John...
www.econbiz.de
Brand Relevance: Making Competitors Irrelevant, by David Aaker. John Wiley & Sons, Inc., Jossey‐Bass, San Francisco, CA, 1–358 pp.
Building Strong Brands by David A. Aaker
www.goodreads.com
Building Strong Brands book. Read 34 reviews from the world's largest community for readers. In this compelling work, Aaker uses real brand-building case...
Legends in Marketing, George S. Day by Jagdish N. Sheth |...
www.booktopia.com.au
Booktopia has Legends in Marketing, George S. Day by Jagdish N. Sheth. Buy a discounted Hardcover of Legends in Marketing online from Australia's leading...
Managing Brand Equity | Book by David A. Aaker | Official Publisher...
www.simonandschuster.ca
Managing Brand Equity by David A. Aaker - In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defi...
Proceedings of the Academy of Marketing Science (AMS) Annual...
books.google.de
Elizabeth J. Wilson, Joseph F. Hair, Jr David Aaker refers to this as brand equity, and he proposes that brand equity is made up of five main factors: ... Furthermore, a brand plays an important role in encouraging and maintaining repeat ...
Markenarchitektur: Strategien zwischen Einzel- und Dachmarke sowie...
books.google.de
... Lodging Industry, in: Cornell Hotel and Restaurant Administration Quarterly, 43, 4 (August), S Jones, Geoffrey, David Kiron, Vincent Dessain und Anders Sjoman (2006), ... Kaas, Klaus Peter (2001), Marketing, in: Peter-J. Jost (Hrsg.), Der ... Keller, Kevin Lane und David A. Aaker (1992), The Effects of Sequential ...
Summary: Brand-Leadership - David Aaker and Erich Joachimsthaler in...
books.apple.com
Complete summary of David Aaker and Erich Joachimsthaler's book:
Advertising, Promotion, and Other Aspects of Integrated Marketing...
books.google.de
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on...
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