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Посыпанова О.С. Экономическая психология: Эффекты потребления и их...

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Недавно обнаруженный маркетологами Ф. Вигнероном и Л. Джонсоном ( Franck Vigneron and Lester W. Johnson ) гедонический эффект (Эффект ...

Shoptimism: Why the American Consumer Will Keep on Buying No Matter...

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In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a...

Consumer Behaviour: A European Outlook - Leon G. Schiffman, Håvard...

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This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy,...

Academic Brands - Seite Google Books-Ergebnisseite

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Franck Vigneron & Lester W. Johnson, A Review and a Conceptual Framework of PrestigeSeeking Consumer Behavior, Academy of Marketing Science Rev.

Advances in Luxury Brand Management

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Measuring Perceptions of Brand Luxury Franck Vigneron and Lester W. Johnson Introduction Considerable research has been conducted to identify and ...

Marketing du luxe: Stratégies innovantes et nouvelles pratiques -...

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Franck Vigneron Résumé du chapitre 4 Suite à la croissance spectaculaire des marchés du luxe, le sujet du marketing du luxe et des marques de luxe a reçu ...

The Oxford Handbook of Luxury Business - Google Books

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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business,...

Advances in Luxury Brand Management - Google Books

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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand...

Back to the Future: Using Marketing Basics to Provide Customer Value...

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... Philipp Simbrunner Shashank Vaid Patrick van Esch Franklin Velasco Swati Verma Franck Vigneron Daniel Villanova Verena Wackershauser Tillman Wagner ...

Multiple-item Scale for Measuring Prestige Perceptions of Brands -...

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Title, Multiple-item Scale for Measuring Prestige Perceptions of Brands. Author, Franck Vigneron. Publisher, University of Sydney, Length, 408 pages.

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