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Effects of music in advertising : three experiments replicating ...www.econbiz.de › Record › effects-music-adverti...

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... of consumer choice (Gorn 1982) in an individual setting. Ivar Vermeulen and Camiel J. Beukeboom (VU University Amsterdam, Amsterdam, The Netherlands) ...

Advances in Advertising Research (Vol. 1): Cutting Edge ...books.google.com › books

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for the ads used). The ads were pre-tested (N=14) as, respectively, the most 202 Ivar Vermeulen et al. 2 Study 2.1 Participants and design 2.2 Procedure.

Interactive Storytelling: 6th International Conference, ICIDS 2013,...

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This book constitutes the refereed proceedings of the 6th International Conference on Interactive Storytelling, ICIDS 2013, Istanbul, Turkey, November

Advances in Advertising Research (Vol. 1): Cutting Edge International...

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The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned...

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Bücher Ivar Vermeulen

Effects of music in advertising : three experiments replicating ...www.econbiz.de › Record › effects-music-adverti...

Advances in Advertising Research (Vol. 1): Cutting Edge ...books.google.com › books

Interactive Storytelling: 6th International Conference, ICIDS 2013,...

Advances in Advertising Research (Vol. 1): Cutting Edge International...