Jens U. Pätzmann - Dokumente zum Namen

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Future Simple? 10 Thesen zur kommunikativen Markenführung der Zukunft

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Pätzmann, Jens Uwe [WorldCat Identities]

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Markenführung bei Zeitschriften-Verlagen - Stiefkind oder Königsdisziplin? by Jens U Pätzmann( Book ) 2 editions published in in German and held by

[PDF] Der Wandel von Push- zu Pull- Medien in der Online - Free...

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Brand Management and Marketing of Luxury Goods

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Jens Pätzmann (Pätzmann 2008: 17) combines the Maslow pyramid of needs and Kapferer’s pyramid brand model in order to identify the different purchase motivations of customers. According to his approach normal brands fulfil basic needs: For the satisfaction of physiological and safety needs like hunger, thirst and the protection against ...