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Can Words Breed or Kill Investment? Metaphors, Imagery, Affect and ...papers.ssrn.com › sol3 › papers

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· Henriette Prast. Tilburg University. Jose Sanders. Radboud University Nijmegen ... Jose Sanders. Radboud University Nijmegen ( email ).

The role of dimensions of narrative engagement in narrative persuasion

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Jan 01, · / José Sanders. Professor at the Department of Business Communication, Radboud University Nijmegen, P.O. Box 9103, HD Nijmegen, The Netherlands. E-mail: Other articles by this author: De Gruyter Online Google Scholar / Hans Beentjes.

Seven Ways to Knit Your Portfolio: Is Investor Communication Neutral?...

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The concept of familiarity has been used in finance theory to explain apparent paradoxes in people's behavior, such as the home bias in portfolio choices. This

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Dokumente zum Namen José Sanders

Can Words Breed or Kill Investment? Metaphors, Imagery, Affect and ...papers.ssrn.com › sol3 › papers

The role of dimensions of narrative engagement in narrative persuasion

Seven Ways to Knit Your Portfolio: Is Investor Communication Neutral?...