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Discrete Choice Experiments in Marketing. Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement
von KLAUS ZWERINA, PhysicaTaschenbuch
use of priors in efficient choice designs and their application to ...
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... in marketing : use of priors in efficient choice designs and their application to individual preference measurement ; with 12 tables. Klaus Zwerina ... › Record
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Discrete Choice Experiments in Marketing von Klaus Zwerina - Fachbuch...
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The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for...
Discrete Choice Experiments in Marketing: Use of Priors in Efficient...
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... Designs and Their Application to Individual Preference Measurement. Front Cover · Klaus Zwerina. Springer Science & Business Media, Jun ...
Discrete Choice Experiments in Marketing: Use of Priors in ...
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Series Editors Werner A. Müller Peter Schuster Author Dr. Klaus Zwerina D Hilden, Germany ISBN ISBN ...
Empirical Research on the German Capital Market
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ISBN Klaus Zwerina Discrete Choice Experiments in Marketing ISBN Giovanni Marseguerra Corporate Financial Decisions and ...
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Klaus Zwerina. report. Klaus Zwerina's Books · Discrete Choice Experiments in Marketing... Discrete Choice Experiments in Marketing: Use of Priors in Efficient ...
Handbook of Marketing Analytics: Methods and Applications in...
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Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy...
Precision Pricing: Measuring Consumers' Willingness to Pay ...
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and Klaus Zwerina (1996), “The Importance of Utility Balance in Efficient Choice Designs,” Journal of Marketing Research, 33 (3),
Conjoint Measurement: Methods and Applications - Google Books
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Huber, Joel and Klaus Zwerina (1996). “The Importance of Utility Balance in Efficient Choice Designs,” Journal of Marketing Research, 33. (August),
Contributions to Management Science Book Series
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— £ Add to cart. Discrete Choice Experiments in Marketing By Klaus Zwerina. Discrete Choice Experiments in Marketingby Klaus Zwerina. › books › co...
Financial Modelling - Google Books
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This book contains a selection of the papers presented at the 24th Meeting of the Euro Working Group on Financial Modelling held in Valencia, Spain, on April...
Empirical Research on the German Capital Market - Google Books
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This collection of fifteen original articles results from a cooperative intensive program of research on the German capital market. The program objectives...
Precision Pricing: Measuring Consumers' Willingness to Pay Accurately...
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and Klaus Zwerina (1996), “The Importance of Utility Balance in Efficient Choice Designs,” Journal of Marketing Research, 33 (3), Jedidi, Kameland Z.
Corporate Financial Decisions and Market Value: Studies on Dividend...
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ISBN Klaus Zwerina Discrete Choice Experiments in Marketing ISBN Giovanni Marseguerra Corporate Financial Decisions ...
Current Topics in Quantitative Finance - Google Books
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ISBN Constantin Zopounidis New Operational Approaches for Financial Modelling ISBN Klaus Zwerina Discrete Choice ...
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