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A call for a broader range of dependent variables in advertising...
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Lars Bergkvist. Year of publication: Authors: Bergkvist, Lars: Published in: Cutting edge international research. - Wiesbaden : Gabler, ISBN
bokus.com: Lars Bergkvist - Böcker | Bokus bokhandel
Köp böcker av Lars Bergkvist: Att coacha arbetssökande och sjukskrivna personer;
adlibris.com: Att coacha arbetssökande och sjukskrivna personer - Lars Bergkvist -...
Pris: 303 kr. häftad, Skickas inom 1‑2 vardagar. Köp boken Att coacha arbetssökande och sjukskrivna personer av Lars Bergkvist (ISBN ) hos Adlibris.se. Fri frakt.
Larry Percy; Lars Bergkvist - Marketing Communications - Bücher.dewww.buecher.de › Englische Bücher
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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide ...
Lars Bergkvist - ANA - ESOMAR's AI powered Library
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Advances in Advertising Research (Vol. 1): Cutting Edge International...
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The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned...
Business Ethics in Progress? - Google Books
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Business ethics is increasingly paid attention to in the public debate. The rapid changes in business conditions, due to changing institutions, changing...
Der Nobelpreis: Roman - Andreas Eschbach - Google Books
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Hans-Olof Andersson, Mitglied des Nobelpreiskomitees, wird erpresst: Er soll für eine ganz bestimmte Nobelpreis-Kandidatin stimmen - oder seine Tochter muss...
Marketing Communications von John R Rossiter | ISBN
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Marketing Communications von John R Rossiter, Larry Percy, Lars Bergkvist (ISBN ) versandkostenfrei vorbestellen. Lieferung direkt nach Erscheinen - …
the predictive validity of multiple-item versus single-item measures ...www.degruyter.com › database › IBZ › entry › ibz.ID › html
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Autor(en)Author(s): lars bergkvist, john r rossiter; TitelTitle. the predictive validity of multiple-item versus single-item measures of the same constructs.
Advertising effectiveness measurement : intermediate constructs and...
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Advertising effectiveness measurement : intermediate constructs and measures . Lars Bergkvist. Year of publication: Authors: Bergkvist, Lars: Institutions:
bokus.com: Marketing Communications - John R Rossiter, Larry Percy, Lars ...www.bokus.com › bok › marketing-communications
Pris: 559 kr. E-bok, Laddas ned direkt. Köp Marketing Communications av John R Rossiter, Larry Percy, Lars Bergkvist på Bokus.com.Filformat: EPUB med Adobe-kryptering; Om Adobe DRM-krypteringBoken är krypterad med Adobe DRM. Det innebär att du inte ...Format: E-bok
adlibris.com: Lars Bergkvist | Adlibris
Hos Adlibris hittar du miljontals böcker och produkter inom Lars Bergkvist Vi har ett brett sortiment av böcker, garn, leksaker, pyssel, sällskapsspel och...
Bergkvist, Lars | SAGE Publications Inc
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Lars Bergkvist Zayed University, Abu Dhabi, UAE ... John R Rossiter, Larry Percy, Lars Bergkvist. Published: September From $
Measurement for the Social Sciences: The C-OAR-SE Method and Why It...
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This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following...
Marketing Communications: Objectives, Strategy, Tactics - John R...
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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing...
Appropriate use of single-item measures is here to stay - EconBiz
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Lars Bergkvist. Year of publication: Authors: Bergkvist, Lars: Published in: Marketing letters : a journal of research in marketing. - Dordrecht [u.a ...
Bergkvist, Lars | SAGE Publications Australia
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Lars Bergkvist University of Brunei. Marketing Communications. Created with Sketch. Textbook. Marketing Communications. Objectives, Strategy, Tactics. John R Rossiter, Larry Percy, Lars Bergkvist. Published: August Paperback, Hardcover. £ Buy from here. £ Buy from here · Inspection copy available.
Advances in Advertising Research (Vol. III): Current Insights and...
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Lars Bergkvist, Nottingham University Business School China, China Patrick Crotty, Stockholm University, Sweden, Hanna Hjalmarson, Stockholm University, ...
Ethics and Economic Affairs - Google Books
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There has been a remarkable growth of interest in the ethical dimension of economic affairs. Whilst the interest in business ethics has been long-standing, it...
Strategic Advertising Management - Larry Percy, Richard...
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Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at...
Marketing Communications by John R. Rossiter, Larry Percy, Lars...
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Marketing Communications from Dymocks online bookstore. Objectives, Strategy, Tactics. PaperBack by John R. Rossiter, Larry Percy, Lars Bergkvist
The Handbook of International Advertising Research - Google Books
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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The...
Ethics and finance : an empirical study of ethical judgments and...
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Lars Bergkvist. Year of publication: Authors: Bergkvist, Lars: Publisher: Stockholm: Subject: Unternehmensethik | Business ethics | Finanzsektor | Financial ...
The predictive validity of multiple-item versus single-item measures...
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Lars Bergkvist and John R. Rossiter. Year of publication: Authors: Bergkvist, Lars; Rossiter, John R. Published in: Journal of marketing research : JMR.
The importance of choosing one good item for single-item measures of...
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... Lars Bergkvist. Year of publication: Authors: Rossiter, John R.; Bergkvist, Lars: Published in: Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung
Effects of green seals of approval on brand perceptions - EconBiz
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Lars Bergkvist; Patrick Crotty; Hanna Hjalmarson. Year of publication: Authors: Bergkvist, Lars; Crotty, Patrick; Hjalmarson, Hanna: Published in:
Tailor-made single-item measures of doubly concrete constructs -...
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Lars Bergkvist; John R. Rossiter. Year of publication: Authors: Bergkvist, Lars; Rossiter, John R. Published in: International journal of advertising : the ...
Trends in European marketing publication output - EconBiz
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Lars Bergkvist; Anne W. Mägi. Year of Publication: 2010: Authors: Bergkvist, Lars; Mägi, Anne W. Published in: Transfer, Werbeforschung & Praxis : Zeitschrift für ...
Two studies of consequences and actionable antecedents of brand love...
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Lars Bergkvist; Tino Bech-Larsen. Year of publication: Authors: Bergkvist, Lars; Bech-Larsen, Tino: Published in: The journal of brand management : an ...
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