Linn Viktoria Rampl - Dokumente zum Namen

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Journal of Product & Brand Management Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle:...

Employer brand trust and affect: linking brand personality to...

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Purpose – The importance of employer branding to attract talent in organizations is increasing rapidly. Brand personality traits, particularly, have been shown...

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Dokumente zum Namen Linn Viktoria Rampl

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Employer brand trust and affect: linking brand personality to...

[PDF] AMS/RMS World Marketing Congress - Free Download PDF