Michel Wedel - Veröffentlichungen allgemein

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Building Models for Marketing Decisions | SpringerLink

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This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing...

Michel Wedel - Wikibrief

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Market Segmentation | SpringerLink

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Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and...