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Advertising Promotion and Other Aspects of Integrated Marketing...

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Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications,...

Consumer Behavior - Wayne D. Hoyer, Deborah J. MacInnis - Google Books

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CONSUMER BEHAVIOR combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications...

Principles of Marketing - Philip Kotler, Gary Armstrong - Google Books

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For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators...