Patrick Geus | 4 Publications | 810 Citations | Related AuthorsAI Chat for scientific PDFs | SciSpace
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Patrick Geus is an academic researcher. The author has contributed to research in topics: Corporate branding & Brand management. The author has an hindex of ... Patrick Geus is an academic researcher. The author has contributed to research in topics: Corporate branding & Brand management. The author has an hindex of ...
Corporate Brand Management: Marken als Anker strategischer ...google.bg
books.google.bg
... Patrick Geus , Joachim Kernstock und Tim Oliver Brexendorf 4.1 Bedeutung des Markencontrolling erkennen Leistungsziele des Corporate Brand ...
Brand performance measurement zur wirksamen Markennavigation - EconBiz
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Brand performance measurement zur wirksamen Markennavigation. Franz-Rudolf Esch, Patrick Geus und Tobias Langner ...
OPC4 - results/titledata
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Brand performance measurement zur wirksamen Markennavigation / Franz- Rudolf Esch, Patrick Geus und Tobias Langner. Verfasser: Esch, Franz-Rudolf ...
Brand Performance Measurement zur wirksamen ...Beck eLibrary
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Franz-Rudolf Esch, Patrick Geus und Tobias Langner. Prof. Dr. Franz-. Rudolf Esch, Univer- sitäts-Professor für. Betriebswirtschafts- lehre mit dem. Schwerpunkt ... Franz-Rudolf Esch, Patrick Geus und Tobias Langner. Prof. Dr. Franz-. Rudolf Esch, Univer- sitäts-Professor für. Betriebswirtschafts- lehre mit dem. Schwerpunkt ...
Controlling des Corporate Brand ManagementSpringer
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von FR Esch · · Zitiert von: 22 — Patrick Geus,; Joachim Kernstock & … Tim Oliver Brexendorf. Show ... BBDO Consulting, München, Deutschland. Patrick Geus (Dr., Senior Consultant). von FR Esch · · Zitiert von: 22 — Patrick Geus,; Joachim Kernstock & … Tim Oliver Brexendorf. Show ... BBDO Consulting, München, Deutschland. Patrick Geus (Dr., Senior Consultant).
Complex relationships aboundCultureHive
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Schmitt, Patrick Geus, 'Are brands forever? How brand knowledge and relationships affect current and future purchases', Journal of. Product & Brand ... Schmitt, Patrick Geus, 'Are brands forever? How brand knowledge and relationships affect current and future purchases', Journal of. Product & Brand ...
Journal of Product & Brand Management: Volume 15 Issue 2Emerald Insight
www.emerald.com
How brand knowledge and relationships affect current and future purchases · Franz‐Rudolf Esch, Tobias Langner, Bernd H. Schmitt, Patrick Geus. The purpose of ... How brand knowledge and relationships affect current and future purchases · Franz‐Rudolf Esch, Tobias Langner, Bernd H. Schmitt, Patrick Geus. The purpose of ...
Controlling des Corporate Brand Management | SpringerLink
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Die Corporate Brand stellt für Unternehmen einen zentralen immateriellen Wertschöpfer dar.
Alle Infos zum Namen "Patrick Geus"
Are brands forever? How brand knowledge and ...Emerald Insight
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von FR Esch · · Zitiert von: — Schmitt and Patrick Geus. Journal of Product & Brand Management. Volume 15 · Number 2 · · 98– Page 3. McAlexander et al., 2002; Muniz and O'Guinn ... von FR Esch · · Zitiert von: — Schmitt and Patrick Geus. Journal of Product & Brand Management. Volume 15 · Number 2 · · 98– Page 3. McAlexander et al., 2002; Muniz and O'Guinn ...
ControllingBeck eLibrary
www.beck-elibrary.de
473–482 Brand Performance Measurement zur wirksamen Markennavigation Franz-Rudolf Esch, Patrick Geus, Tobias Langner Franz-Rudolf Esch, Patrick Geus, Tobias –482 Brand Performance Measurement zur wirksamen Markennavigation Franz-Rudolf Esch, Patrick Geus, Tobias Langner Franz-Rudolf Esch, Patrick Geus, Tobias ...
Hariyanto | Petra Business and Management ReviewPetra Christian University
publication.petra.ac.id
von E Hariyanto · · Zitiert von: 27 — Schmitt, Patrick Geus Are brands forever? How brand knowledge and relationships affect current and future purchases: Journal of Product & Brand ... von E Hariyanto · · Zitiert von: 27 — Schmitt, Patrick Geus Are brands forever? How brand knowledge and relationships affect current and future purchases: Journal of Product & Brand ...
Rückblick: Hauptversammlung Feuerwehr ReichenbachGemeinde Reichenbach an der Fils
feuerwehr.reichenbach-fils.de
— > Patrick Geus > Marc Sauser Oberlöschmeister: > Patrick Frank > Roman Sigel Brandmeister: > Marcus Deininger Ehrungen Für 15 Jahre — > Patrick Geus > Marc Sauser Oberlöschmeister: > Patrick Frank > Roman Sigel Brandmeister: > Marcus Deininger Ehrungen Für 15 Jahre ...
Are brands forever? How brand knowledge and relationships affect ...dx.doi.org › ... › Volume 15 Issue 2
www.emerald.com
How brand knowledge and relationships affect current and future purchases - Author: Franz‐Rudolf Esch, Tobias Langner, Bernd H. Schmitt, Patrick Geus.
Brand Management Summary Free Essay Example - StudyMoosestudymoose.com › brand-management-summary-ess...
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Article 2: Esch, Franz-Rudolf, Tobias Langer, Bernd H. Schmitt and Patrick Geus (2006), “Are Brands Forever? How Brand Knowledge and Relationships Affect ...
Are brands forever? How brand knowledge and relationships affect...
www.emerald.com
– The purpose of this paper is to develop a comprehensive model that combines brand knowledge and brand relationship perspectives on brands and shows how...
Controlling des Corporate Brand Management ...www.springerprofessional.de › controlling-des-corporate-brand-management
www.springerprofessional.de
Authors: Franz-Rudolf Esch, Patrick Geus, Joachim Kernstock, Tim Oliver Brexendorf. Publisher: Gabler. Published in: Corporate Brand Management.
Attractiveness, trustworthiness and expertise - OA.mg
oa.mg
Franz-Rudolf Esch, Tobias Langner, Bernd H. Schmitt, Patrick Geus. Brand management. Affect (linguistics). Structural equation modeling. › jpbm
Brand Performance Measurement zur wirksamen Markennavigation - PDF...
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Controlling, Heft 8/9, August/September Brand Performance Measurement zur wirksamen Markennavigation Franz-Rudolf Esch, Patrick Geus und Tobias Langner Prof ...
Brand Performance Measurement zur wirksamen Markennavigationwww.semanticscholar.org › paper › Brand-Performance-Measurement-zur-...
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F. Esch, Patrick Geus, Tobias Langner; Published 2002; Political Science. Dr. Tobias Langner, wissenschaftlicher Mitarbeiter am Institut für Markenund ...
Brand Management Summary Essay | FreebookSummary
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FreeBookSummary.com ✅ Concepts:* Consumer based trade name equity: The differential consequence of trade name cognition on consumer response to the selling o...
Controlling des Corporate Brand Management
www.springerprofessional.de
verfasst von : Franz-Rudolf Esch, Patrick Geus, Joachim Kernstock, Tim Oliver Brexendorf. Erschienen in: Corporate Brand Management. Verlag: Gabler. › controlling-des-c...
Beck eLibrary
www.beck-elibrary.de
Franz-Rudolf Esch, Patrick Geus, Tobias Langner, Brand Performance Measurement zur wirksamen Markennavigation in: Controlling , page
Brand Purchase Intention - VOLUME – VI (2016), ISSUE - 1Library1library.net › article
1library.net
Brand Augmentation 10 Franz R Esch and Tobias Langer, Bernd H. Schmitt, Patrick Geus (2006). Source: Research Data, The questionnaires for this study were ...
Logos Verlag Berlin: Katalog
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Frank Keuper, Christian Pape, Ewald Rowohlt, Gertrud Theobald (Hrsg.) ... Patrick Kissel Employer Branding in sozialen Medien Patrick Geus Strukturelle und magnetische Eigenschaften von Ni/Tb-Viellagenschichten (2002 ).
tüketici temelli marka denkliği bileşenleri arasındaki ilişkiler ...
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— Esch, Franz-Rudolf, Tobias Langner, Bernd H. Schmitt ve Patrick Geus (2006); “Are Brands Forever? How Brand Knowledge And Relationships ... › pub › issue
Verwandte Suchanfragen zu Patrick Geus
| Franz-Rudolf Esch Daniela Hesse-Esch Nadja Berkowitsch | Klaus Geus Wolfram Berger Serdar Camlibel | Pia Geus |
Personen Vorname "Patrick" (48799) Name "Geus" (162) |
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