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062: Peter Fader, Wharton School - How To Calculate Customer Lifetime...

player.fm

Peter Fader is Professor of Marketing at the Wharton School of the University of Pennsylvania and the author of Customer Centricity: Focus on the Right ...

Quantitative Literacy: An interview with Wharton Professor Dr. Peter...

mobiledevmemo.com

An interview with Dr. Peter Fader, professor of marketing at the Wharton School of Business, on calculating and using LTV in freemium

Applying the Data Glue: The Quest for a Data-Driven Culture | …

www.woopra.com

— Peter Fader, Wharton Professor and Analytics Expert In part three of this series, “Turning Insight into Action: The Quest for the Holy Grail of Marketing” we’ll discuss how to harness the power of fused data to trigger automated actions, identify opportunities to engage with the right message at the right time and extract authentic storylines to deliver exceptional experiences. Full insight into the customer journey. …

Live from the ARF…The ABCs of Programmatic Ad buying…why MARKETERS...

blog.joelrubinson.net

The promise, and reality of programmatic ad buying is that you can improve relevance and ROI … often by 5x and gives a blueprint for holistic media.

Peter Fader Archives - Location3 Media

location3.com

The Google Analytics Summit is to data nerds what Comic Con is to all other nerds. Location3 sent our Digital Technology Engineer Extraordinaire Ramona Eid ...

Using MCMC to Fit the Shifted-Beta-Geometric Customer Lifetime Value...

danielweitzenfeld.github.io

Two professors of marketing, Peter Fader and Bruce Hardie, have developed probability models for estimating customer lifetime value (LTV).

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