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Vergleichende Werbung - Wirkung, Gestaltung und EconBizwww.econbiz.de › Record › vergleichende-werbung-wirkung-gestaltung-u...
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Vergleichende Werbung - Wirkung, Gestaltung und Rahmenbedingungen. Petra Riefler. Year of publication: Authors: Riefler, Petra. Published in: Transfer ...
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The consumer affinity construct : conceptualization, qualitative investigation, and research agenda / Eva M. Oberecker, Petra Riefler and Ad…ios Di…opoulos. Verfasser: Oberecker, Eva M. ; Riefler, Petra ; Di…opoulos, Ad…ios, Umfang: graph. Darst. In: Journal of international marketing. - …go, Ill ...
Key Developments in International Marketing - Goodreads
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Saeed Samiee (Editor), Constantine S. Katsikeas (Editor), Petra Riefler (Editor) ratings0 reviews. Want to read. Kindle $ Rate this book. › show
Key Developments in International Marketing: Influential ...Barnes & Noble ·
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by Saeed Samiee (Editor), Constantine S. Katsikeas (Editor), Petra Riefler (Editor) Saeed Samiee. No rating value average rating value is 0.0 of 5. › ...
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Influential Contributions and Future Avenues for Research ; Engelska · Saeed Samiee, Constantine S Katsikeas, Petra Riefler · 450 · · 1st ed › ...
Riefler, Petra | SAGE Publications Inc
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Petra Riefler University of Vienna, Austria. Journal of International Marketing. Journal. Journal of International Marketing. ISSN: X Frequency: Quarterly.
Consumer Cosmopolitanism in the Age of Globalizationgoogle.com
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... are cosmopolitan consumers.2 As cosmopolitanism is nowadays on everyone's lips, this chapter Segmentation Strategies for Cosmopolitan Consumers Petra Riefler.
Cross Cultural Issues in Consumer Science and Consumer ...google.com
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... Petra Riefler. Introduction. In today's globalized and multicultural marketplace, consumers around the world with diverse backgrounds live similar lifestyles ...
Key Developments in International MarketingBook Depository ·
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Edited by Saeed Samiee , Edited by Constantine S. Katsikeas , Edited by Petra Riefler. Share. Hardback; JIBS Special Collections · English. › ...
Vergleichende Werbung - Wirkung, Gestaltung und Rahmenbedingungen -...
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Vergleichende Werbung - Wirkung, Gestaltung und Rahmenbedingungen. Petra Riefler. Year of publication: Authors: Riefler, Petra. Published in: Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl, ISSN X, ZDB-ID
bokus.com: Cross Cultural Issues in Consumer Science and Consumer Psychology -...
Pris: kr. Inbunden, Skickas inom 3-6 vardagar. Köp Cross Cultural Issues in Consumer Science and Consumer Psychology av Hester Van Herk, Carlos J...
Browse Books: ScienceAn Unlikely Story ·
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By Oliver Meixner (Guest Editor), Petra Riefler (Guest Editor), Karin Schanes (Guest Editor). $ Available to Order (This book cannot be returned.). › ...
Negative Campaigning: Die Wirkung und Entwicklung negativer ...google.com
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... Petra Riefler gibt einen, ebenfalls für die politische Kommunikation relevanten, Überblick über die Wirkung der Rahmenbedingungen: Tabelle
Psychological and Behavioral Decision Making of Green ...google.com
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... Petra Riefler Department of Economics and Social Sciences, Institute of Marketing and Innovation, University of Natural Resources and Life Sciences, Vienna ...
Cosmopolitan consumers as a target group for segmentation - EconBiz
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Journal of international business studies : JIBS : the journal of the Academy of International Business.. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN , ZDB-ID x.
Browse BooksOtto Bookstore ·
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By Oliver Meixner (Guest Editor), Petra Riefler (Guest Editor), Karin Schanes (Guest Editor). $ Arbeiten des Pharmakologischen Institutes zu Dorpat: ... › ...
Measurement and Research Methods in International Marketing
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Jimenez, N. H., & San Martin, S. (2010). The role 28 AD…IOS DI…OPOULOS AND PETRA RIEFLER.
Umwelt- und Bioressourcenmanagement für eine nachhaltige ...google.com ·
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2.3 Nachhaltiger Konsum Petra Riefler und Laura Wallnöfer Institut für Marketing und Innovation, Department für Wirtschafts- und Sozialwissenschaften (WiSo) ...
Psychological and Behavioral Decision Making of Green ...
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Laura M. Wallnoefer* and Petra Riefler Department of Economics and Social Sciences, Institute of Marketing and Innovation, University of Natural Resources ...
Why consumers do (not) like global brands : the role of globalization...
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Why consumers do (not) like global brands : the role of globalization attitude, GCO and global brand origin
Consumer Cosmopolitanism - The Wiley Blackwell ...O'Reilly Media ·
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Consumer Cosmopolitanism PETRA RIEFLER University of Vienna, Austria DOI: wbeccs247 Consumer cosmopolitanism describes the extent to ... › ...
Akzeptanz von Elektroautos in Deutschland und China: Eine...
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Kathrin Dudenhöffer untersucht, welche Marktpotentiale für Elektrofahrzeuge in Deutschland und China vorhanden sind und welche Faktoren die Akzeptanz...
Consumer Cosmopolitanism in the Age of Globalization - Melvin Prince...
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Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world....
Cross Cultural Issues in Consumer Science and Consumer Psychology:...
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This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global...
Staff View: Consumer cosmopolitanism in the age of globalization /
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Segmentation strategies for cosmopolitan consumers / Petra Riefler Communications and cosmopolitanism / Robert Halsall Relationship marketing to ...
Measurement and Research Methods in International Marketing - Google...
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Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance...
The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies...
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With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage...
Sustainable Consumer Behavior and Food Marketing ...Mrs. Dalloway's ·
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... Marketing By Oliver Meixner (Guest Editor), Petra Riefler. By Oliver Meixner (Guest Editor), Petra Riefler (Guest Editor), Karin Schanes (Guest Editor). › ...
Sustainable Consumer Behavior and Food Hooked
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AP — By Oliver Meixner (Guest Editor), Petra Riefler (Guest Editor), Karin Schanes (Guest Editor). $ Add to Wish List. › ...
Sustainable Consumer Behavior and Food Marketing ...
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Sustainable Consumer Behavior and Food Marketing (Hardcover). By Oliver Meixner (Guest Editor), Petra Riefler (Guest Editor), Karin Schanes (Guest Editor) ... › book
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