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Contagious: Why Things Catch On - Jonah Berger - Google Books

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The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’...

Handbook of Pricing Research in Marketing - Google Books

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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic...

Marketing That Works: How Entrepreneurial Marketing Can Add...

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... John Little, Pete Fader, Magid Abraham, Gerry Eskin, Abba Kreiger, Jerry Wind, David Reibstein, Russ Palmer, Terry Overton, Erin Anderson, C. B. Bhattacharya, David Aaker, Robert Nason, Irwin Gross, Raghu Iyengar, and David Bell have been very helpful over the years. The participants in the Wharton-Insead “Leading ...

From Little's Law to Marketing Science: Essays in Honor of John D.C....

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They thank Asim Ansari, Brett Gordon, Sunil Gupta, Raghu Iyengar, Rajeev Kohli, three anonymous reviewers, and the area editor and editor in chief of ...

Driving Digital Strategy: A Guide to Reimagining Your Business -...

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Digital transformation is no longer news--it's a necessity.Despite the widespread threat of disruption, many large companies in traditional industries have...

A Human's Guide to Machine Intelligence: How Algorithms Are Shaping...

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A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can...

Catalyst - Jonah Berger - Google Books

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From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has...

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Bücher Raghu Iyengar

Contagious: Why Things Catch On - Jonah Berger - Google Books

Handbook of Pricing Research in Marketing - Google Books

Marketing That Works: How Entrepreneurial Marketing Can Add...

From Little's Law to Marketing Science: Essays in Honor of John D.C....

Driving Digital Strategy: A Guide to Reimagining Your Business -...

A Human's Guide to Machine Intelligence: How Algorithms Are Shaping...

Catalyst - Jonah Berger - Google Books