Xiaoyan Deng - Wissenschaftliche Veröffentlichungen

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“Too true to be good?” when virtual reality decreases interest in...

www.sciencedirect.com

Xiaoyan Deng is Associate Professor of Marketing at Fisher College of Business, the Ohio State University. She received her Ph.D. in Marketing from the ...

dblp: BibTeX records: Xiaoyan Deng

dblp.uni-trier.de

List of computer science publications by BibTeX records: Xiaoyan Deng

Does black-and-white advertising help consumers make better...

www.sciencedaily.com

Black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more for products with...

Look, something shiny! How color images can influence consumers

www.sciencedaily.com

When it comes to buying things, our brains can’t see the big, black-and-white forest for all the tiny, colorful trees. That’s the conclusion of a new study,...

dblp: Xiaoyan Deng

dblp.org

List of computer science publications by Xiaoyan Deng

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Wissenschaftliche Veröffentlichungen Xiaoyan Deng

“Too true to be good?” when virtual reality decreases interest in...

dblp: BibTeX records: Xiaoyan Deng

Does black-and-white advertising help consumers make better...

Look, something shiny! How color images can influence consumers

dblp: Xiaoyan Deng